my grandma blogs better than you

Branded Content: ‘SUP Magazine + (500) Days of Summer

Posted in blogs, film by tipo on April 26, 2009

As print media dies out, magazines scavenge to find ways to survive.  A great example is what I like to call branded content experiences.  ‘SUP’s integration with Fox Searchlight’s upcoming indie summer hit (500) Days of Summer exemplfies such:xjrp8n5mlmmdbiho2yusynyno1_r2_5001

“(500) Days of Summer isn’t a love story, it’s a story about love. ‘SUP Magazine isn’t a music magazine, it’s a magazine about music. Obviously, a match made in heaven. Welcome to (500) Days of ‘SUP, a daily web site created by the staff of ‘SUP, about music, culture and art, based around and inspired by the Fox Searchlight feature film (500) Days of Summer.”

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