Free Advice for Today’s Musicians
Unlike most, I go around town telling people that it’s a great time for musicians. Just look at NIN, Radiohead, Justin Bieber, OK Go, Arcade Fire, Flaming Lips and up-and-comers Childish Bambino and Odd Future Wolf Gang Kill Them All… all of these musicians see the Internet as an integral part of their creative process.
If I’m spending the majority of my waking hours on the web, you better deliver me a digital lifestyle to buy into. If you do that, I will hype all your songs on Twitter; I will retumblr your posts; I will join your online fan clubs for pre-sales; I will stay up all night and watch your YouTube remixes; I will buy tickets to your live shows and watch movies you score.
But I will not buy your music. I will find it for free online with one Google search. It’s too easy. I am your modern day fan. The model can be changed, but the labels are not going to help you, your fans will.
Free advice for musicians:
- Have a perspective and start a blog, Tumblr, Twitter, etc. You don’t have to do it all. Just do one really freaking well.
- Release a few songs every year under Creative Commons. Outreach remixers.
- Befriend bloggers. Pick up some PR skills or find a really ambitious fan to help you out.
- Make some digital deals. Find a production company, website, mobile platform or brand that needs some high quality content. This is where they money is at.
- Play live shows. Lots of them. Charge for them but sometimes do it free for the fans.
- Keep making good music. If it sucks, forgetaboutit.
New School Examples:
Old School Examples:
NIN’s Creative Commons album
Radiohead says pay what you want
Justin Bieber was discovered on YouTube
OK Go gets State Farm to sponsor their music video since EMI wouldn’t allow embeds
Arcade Fire’s Chrome Experiment